Carl was previously CEO of Moana New Zealand, one of New Zealand's largest seafood businesses and prior to that had 16 years’ experience in the brewing sector in senior commercial roles with Heineken joint venture businesses across New Zealand, Australia and Asia. Carl's particular strengths are in supply chain configuration, brand, channel and sales strategy. He brings a depth of commercial insight and relationships that will support Cawthron's industry connectivity. He holds a Bachelor of Chemical & Materials Engineering from Auckland University, a Masters of Business Administration from Cranfield School of Management and is a Chartered Member of the Institute of Directors. He is currently a director of Good Spirits Hospitality (NZX), McCashin's Brewery and Hop Revolution. Carl is of Ngaiterangi and Te Whakatohea whakapapa.