Absolute Essential announced winner of Cawthron Innovation Award
The winner of the 10th Cawthron Institute Innovation Award has been announced at the Natural Health Products NZ Industry Awards held online on Thursday 11 June.
Absolute Essential provides organic, premium quality essential plant oil products with maximum therapeutic value, and were crowned winner of the Innovation Award thanks to their sustainable solution to a packaging problem.
The Cawthron Innovation Award recognises outstanding innovation demonstrated in any facet of business. Sponsoring this award is a natural fit for Cawthron, who provides world-class research and accredited testing services for a number of sectors including natural health products.
Cawthron Institute Analytical Science Group Manager Nico van Loon said it was great to see the innovation coming through. “Cawthron is very proud to sponsor this award. We are all about innovating to support the food and natural product industries to meet food safety and export requirements, and we congratulate Absolute Essential on their sustainable approach to packaging.”
Judges were impressed by Absolute Essential’s “Biodegradable Russian Doll Packaging” solution which comprises an outer packaging and shipping system that meets a number of criteria including using biodegradable/compostable materials, is multi-functional, and has an eco-friendly tamper evident seal.
Also recognised with a highly commended was Grin Natural Products, a professional natural New Zealand oral care brand that specialises in natural toothpastes and eco-friendly oral care essentials.
The judges said Grin’s entry demonstrated innovation across two products; New Zealand’s first natural toothpaste with fluoride, and adult and kids floss picks that are made from non-GMO corn starch and are fully biodegradable.
Natural Health Products NZ is a national industry organisation representing this country’s natural health products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries.
Announcing the winners, the Awards Lead Judge Lorraine Moser says New Zealand’s natural health products industry has a heritage of pioneers. “This year’s Awards winners exemplify the great job our sector is doing in continuing to push boundaries with innovations, further enhancing New Zealand’s international reputation as a source of high-quality natural health products.”
For more information visit www.naturalhealthproducts.nz